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为赢回用户，微软承认Windows存在广告过多问题

<article><section data-type="rtext"><p>【环球网科技综合报道】5月4日消息，据海外媒体ynetnews报道，多年来，微软似乎一直将家庭用户视为完成季度盈利目标的背景板。但如今，这家科技公司正在悄然转变。在2026财年第三季度投资者电话会议上，首席执行官萨蒂亚·纳德拉不仅公布了超出分析师预期的业绩数据，还用了一个Windows用户几乎已经遗忘的词——“粉丝”。</p><p><i class="pic-con"></p><p>纳德拉正式宣布，将通过“回归基本”来重新赢取消费者的忠诚。海外媒体认为，这句话委婉地承认了最新版Windows 11系统中存在大量隐藏广告和不必要的预装应用。</p>
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            <p>会上最引人注目的数据是：目前全球每月约有16亿台活跃PC和服务器运行Windows系统。但微软清楚，相当一部分用户要么坚持使用稳定但已略显老旧的Windows 10，不愿升级；要么虽然升级到了Windows 11，却希望它的界面不要像挂满广告横幅的网站。</p><p>为此，微软的新***聚焦于提升低内存设备（如4GB内存机型）的运行性能，简化更新流程，并重新聚焦核心功能。此举旨在减缓用户悄然转向竞争对手的趋势——其中以苹果公司为首，其凭借稳定且注重设计的系统占据市场主导地位；谷歌公司也在通过ChromeOS持续拓展教育和轻量级计算领域。</p><p>作为路线图的一部分，预计2026年最显著的变化之一是对Windows进行“清理”。微软已正式确认，正着手减少初始安装过程中弹出的促销提示和广告数量。公司似乎意识到，在用户还未看到桌面之前就试图推销Xbox订阅或OneDrive存储空间，并非是建立信任的最佳方式。</p><p>此外，Windows将重新允许用户将任务栏移动到屏幕的不同位置并调整大小——这项自Windows 95起就已存在的功能，在Windows 11中却被移除，背后的原因恐怕只有微软的界面工程师才能解释。开始菜单也将迎来改进，以解决其长期存在的操作烦琐问题。（勃潺）</p></section><img src='/image/153688-0' alt='为赢回用户，微软承认Windows存在广告过多问题'></div>
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